STRATEGIC CONSULTING
BRAND WORKSHOPS

Fewer than 15% of all businesses in the U.S. invest the time and effort to develop a strategic approach to their branding, and fewer than 10% conduct any research to base critical decisions on. It's no wonder that so many brands struggle to succeed.

Investing your resources toward a branding and marketing effort is a serious business decision. We are tempted to trust our intuition or take short cuts in an effort to save time and money. This approach often backfires. How can this costly, and sometimes devastating method of making marketing decisions be avoided?

An effective brand strategy is planned, and not left to chance or a best guess. It enables you to see a larger scope of challenges ahead and gives you an opportunity to put the proper resources in place when you need them. Strategic planning provides the guidance to stay on course and allows you to make corrections as the market changes. Add research to your game plan and real insights become your advantage.

Cintara can help you develop a Brand Strategy to optimize your brand’s potential. Ask us about our Strategic Brand Development services and workshops, and case studies from successful customers.

We are passionate about helping our customers empower their brands. Cintara's strategic branding services are tailored to meet the unique needs of your business, as we analyze issues quickly and deliver practical solutions that you can use immediately.

Cintara Brand Vitality Workshops
To guide our clients through the strategic process, Cintara has a boot-camp style program called Brand Vitality Workshops. These modular workshops use interactive exercises that expose the influences of your market and brand. Through Cintara’s fully facilitated working session you can quickly identify meaningful strategies and tactics that can optimize how you brand and market your company and products. At the completion of each workshop, discoveries can be formed into strategic branding plans, marketing plans, key messaging guides, executive reports, and more.

Brand Values Workshop
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Brand Assessment Workshop
Purpose: To map corporate brand values through market segmentation, customers and opportunities that are part of the brand's environment. The Brand Image is analyzed to view the associations present in brand and product feature sets. The analysis answers what the brand advantages and benefits are in the market and what opportunities may be missed or what weaknesses are present.

Key Messaging Blueprint Workshop
Purpose: To articulate key messages and positioning, and establish a clear corporate voice, and to develop a messaging direction and framework for accurate and consistent use across an organization, including understanding customer needs and tailoring messages to fit differing scenarios.

Brand Roadmap Work Session
Purpose: To develop initial strategic tactics and actions that will have an effective impact on the brand. Discuss and design a preliminary marketing plan that incorporates all primary communications, resources and timelines. This can be extended to include a complete marketing or business plan.