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Services > Naming

It all starts with a name.

Powerful company and product names are a proven method for creating memorable brands and winning identities. Cintara’s naming division started 15 years ago and has developed over 300 names for companies worldwide in a wide spectrum of industries. Our methodology is proven to deliver unique, marketing appropriate and trademark available names in record time.

Our naming expertise includes:

In today’s global internet marketplace, naming has become complex and challenging. With so much at stake, it’s wise to turn to naming experts when naming your “baby”.
Cintara’s naming services include many valued added features. Each naming project includes phonetic analysis, semantic analysis, and linguistic analysis from top linguists in the top ten business languages of the world. Cintara makes the process more strategically visible to you through our deliverables, which include the following:

Positioning platform
Full generation of up to 1,000 initial names
Amended lists of candidate names
Detailed rationale for short list of names
Preliminary trademark search results
Full linguistic and multilingual analysis of top candidates
Comprehensive trademark search reports
Domain name availability results
Objective Name Rating sheets
Additional naming services are provided for clients who need a little more assistance.

Competitive Naming Profile
How your company or product name competes in the marketplace is an important factor to naming success. Cintara conducts a thorough analysis of your top competitors names to identify the strengths, weaknesses, tone, style and personality of each. From this information, a Competitive Naming Profile is created which provides a consolidation of your competitor’s key naming characteristics and factors.

Positioning Profile
Every winning brand name has distinct positioning. Your brand’s positioning provides a story about the company or product and accordingly, your new name strongly reflects what it stands for. Cintara works with you to hone and refine your brand positioning and translate it into a rich and meaningful story.

Creative Visualization
Great names are made even greater when they are visualized through the development of logo treatments, ad layouts, and other creative materials. Cintara provides a full service design department and can develop an award-winning identity for your new company or product name.

Trademark Clearance
Your names are prescreened with Cintara’s Trademark Check process which thoroughly searches the USPTO, Internet and trade databases to determine early likelihood of name availability. From those names, 3-5 finalist candidates are then screened through a top trademark research firm for final comprehensive checking, and to identify any potential trademark issues. Cintara’s objective is to provide the most detailed trademark clearance available to enable realistic name evaluation thereby helping our clients avoid potential legal problems down the road.

Cintara has relationships with top trademark and intellectual property attorney’s across the country and abroad, and can recommend a firm if one is needed for filing the trademark documents for your new name. Additionally, Cintara is a member of the International Trademark Association (INTA).

Check out our entire portfolio of Naming work >