Its all meaningless without strategy.

Sophisticated videos and websites, or flashy packaging can be fantastic to look at but are a waste if they’re not relevant to your target audience. We learn all we can about your audience and the action you want them to take, then, design something simultaneously stunning and strategic.

Effective branding programs rely on a sound strategy combined with precise execution. Cintara provides strategic planning and consulting services to help you identify and prepare the optimal strategy to achieve your business and brand results. Our strategic services include:

Branding Workshops
Strategic Planning
Brand Consultation
Brand Analysis
Key Message Blueprints
Brand Positioning
Brand Roll-outs
Brand Research

Strategic Planning
Need a plan? How is your brand going to attack the market? Cintara can help you develop a brand communications plan that will define the strategy, tactics, budgets, resources, and timelines needed to accomplish your branding goals.

Branding Workshop
Need to gather valuable information fast? Want to make sure all members of your team are on the same strategic page? Cintara’s Strategic Workshops are a fast and effective way to hone in on essentials about your brand. Workshops are bundled into sessions of 2-3 hours depending on the challenge at hand. We customize sessions according to the needs of your company, and work with your team to develop the most targeted and direct solutions to your strategic questions and concerns.

Other workshops we’ve delivered include:

Brand Equity and Value
Brand Promise Development
Brand Personality and Experience

Key Messaging Blueprint
Need to optimize your written and verbal communications? Cintara has a proprietary framework to help you build consistent and relevant messages. Our exercises focus on accurate positioning in messages, understanding your prospects and customers, and tailoring messages to fit their needs. Included in the key messaging program is the development of an elevator pitch and short story that becomes the foundation for messaging about your brand. Additional services that expand on your messaging blueprint are a tagline and case studies.

Brand Positioning & Differentiation
How do we get our brand to stand out? How will we distinguish competitors claiming the same attributes and benefits? Cintara helps identify the attributes and benefits that the target audience will find most important and desirable. Our process reviews your organization’s strengths and weaknesses, particularly those that will make a difference in how your target audiences perceive them. We further analyze the competitive environment by identifying and plotting your competition to understand a broader view of the market landscape.

Audience Segmentation & Opportunity Profiling
Who is our real customer? Who influences the purchase of our products? What opportunities are we missing? We help you identify who the most important customers and influencers are and why. We’ll explore their key characteristics, wants and desires and draft a detailed profile about each segment. Then we look carefully at each segment for missed opportunities and gaps that your brand can fill.