PUBLIC RELATIONS

You want to get the word out – We help you do it. Cintara’s pro-active approach, seasoned professionals, contacts, and process bring your PR strategy to life.

Strategic PR Planning — Planning a program to identify target markets, appropriate messaging, media, timing and budgeting:
• Fact-finding results (base messaging and tactics on reality, not guesswork)
• Audit current client activities (see how they are working, don't fix what's not broken)
• Refine key messaging and positioning
• Select Goals
• List tactics (creative actions to achieve each goal)
• Tracking (follow results to test effectiveness)

Tactical Implementation — Implementing the plan, using creative approaches:
Standard tools (including, but not limited to):
• Media kits (press/analyst backgrounder, appropriate news releases)
• Press /analyst relations (industry analysts, editors, Internet and broadcast media)
• Media tours (strategic visits to promote company or new product rollouts)
• Trade show support (PR activities to leverage press at major or focused shows)
• Video news releases (VNRs)
• Internet newsrooms (INRs)
• NAPS syndication (newspapers, radio, TV and Internet distribution)
• Satellite interactive news conferences (bring executives into the newsrooms)
• Web newsrooms (on Cintara and client site)

Measurement and Re-focus — After measuring results against our strategic PR plan, we re-evaluate and do mid-course corrections when necessary.
• Monthly review and evaluation of clippings (one measure of ROI)
• Regular client meetings (to review progress against plan, incorporate changes)
• Annual research (to compare actual gains against benchmark research)
• Re-write or re-focus strategic PR plans as appropriate