Technology Naming Solutions:
| Brand Name | Client/Description |
|---|---|
| Acenza | FileNet’s eBusiness application division |
| Allatra | Telecom network management software |
| Apriva | Wireless business data transmission |
| Avante’ | Object-oriented manufacturing software |
| Bermai | Telecom chip manufacturer |
| Blue Arrow | Audio tracking technology for BMI |
| Braxtel | Computer telephony services |
| Calient | Networks optical networking equipment company |
| Callixa | Real time database software |
| Centric Software | Collaborative virtual prototyping software |
| Cingular | Asset Management software company |
| Cognisa | U.S. corporate security division of Securicor, U.K. |
| Empriva | Packaging exchange website |
| Expert Contact | Genesys product line, part of Alcatel |
| Fierra | Computer equipment |
| HP Education | Training division of Hewlett-Packard |
| Immersant | Internet consulting company, previously DBN |
| Incisive | Top-level verification platform for Cadence |
| Intira | Net sourcing enterprise company |
| Inoventure | Invention manufacturing and distribution |
| L90 | Internet advertising service |
| Lumenare’ | Network simulation and training company |
| MediaShield | Dow Chemical’s anti-piracy business methodology |
| Microlux | Semiconductor wafer repair |
| Navante | Modular computer labs for schools |
| ObjectSpark | Data integration software solution |
| ONstor | Always-on storage network convergence |
| Pathline | InterSAN’s SAN management software |
| Pivotal | Collaborative software product line |
| Quantispeed | Feature set for AMD’s Athlon and Duron processors |
| Rivo Technologies | Medical device component manufacturer |
| SecureSoft | Access enterprise security and authorization software |
| SQUAREspot | Prepress thermal imaging from Creo |
| Synetics | Semiconductor equipment manufacturer |
| TrimSoft | Semiconductor software for laser trimming equipment |
| Turion | Processing chip for AMD |
| Velocitus | Broadband ISP company |
| Vykon | Embedded systems software framework |
| WolfPack | Software solutions |
| Zeevo | Telecom chip manufacturer |
| Zentai | Storage access network product from Troika |
Financial and Insurance Name Solutions:
| Brand Name | Client/Description |
|---|---|
| Brightspire | FileNet’s eBusiness platform for collaborative commerce |
| Encompass | New division for Allstate Insurance |
| Entango | Online donation processing organization |
| Epitome | Accounting services for ADP |
| eSource | Financial online services for Silicon Valley Bank |
| EurOK | Financial currency website |
| Infinium | Formerly Heritage Insurance |
| MetaView | Real estate investment fund |
| OnRealty Network | Online mortgage system |
| Parameter | Investment management and fund |
| Percuity | Asset Management software company |
| Plural | Investment company spin-off of SAC Capital |
| PortfolioMinder | Intuit’s reporting tool for financial partners |
| Proliant | New name for HEFCU (Healthcare Employees Federal Credit Union) |
| RainDance | Legal marketing newsletter |
| SiteBuilder | Website services for Charles Schwab |
| The Pulse | Health insurance marketing newsletter |
| Verai | Internet payment system |
Healthcare and Medical Name Solutions:
| Brand Name | Client/Description |
|---|---|
| AcuSure | Home blood test device for diabetics |
| AgineraHeart | Tissue Replacement Therapy |
| Breveon | Transcription software for medical professionals |
| Canta | Digital hearing aids for GN Resound |
| Common Ground | Family counseling programs |
| GranuFoam | KCI’s dressing to assist granulation of tissue |
| Healthview | Health screening service |
| Kid’s Connection | Child counseling programs |
| LabPoint | Ecommerce site for Chemdex scientific supplies |
| Mirai Bio | Genetic and biotech equipment from Hitachi Medical |
| Rivo Technologies | Medical device component manufacturer |
| Science360 | Scientific supplies purchasing applications for Chemdex |
| The Pulse | Health insurance marketing newsletter |
| VAC Freedom | Portable wound closure device from Kinetic Concepts |
| VersFoam | Versatile and comfortable advanced would dressing |
Sports Naming Solutions:
| Brand Name | Client/Description |
|---|---|
| Fitness Zone | Corporate and personal training |
| San Jose Earthquakes | Major League Soccer franchise in San Jose |
Consumer Product Naming Solutions:
| Brand Name | Client/Description |
|---|---|
| Aderra | Gourmet foods line |
| Brivo | Remote access services |
| Burning Point | Music creation website and services |
| Chameleon Covers | Line of colorful iphone covers and products |
| Cingular | Cell phone companies merger |
| Dentala | Dental floss product |
| Digital Destinations | Electronic multimedia travel |
| EarJam | Music website |
| Egada | Line of brake pads for European market |
| Ensenda | Same-day business delivery service |
| Golf Alliance | Bald Eagle Golf’s member group |
| Healthview | Cholesterol screening service |
| Incredibly Gifted | Gift shopping service |
| Jammin DVD | Computer hardware |
| Japanorama | Japanese web portal for English Japanophiles |
| Liquid Shade | Portable, self contained mister |
| Mint Sky | Specialty teas |
| Natural Light | Health food stores |
| Qrium | New line of PC’s from Daewoo |
| Rev | Iomega’s high-capacity portable, removable hard drive |
| Sensara | Retirement community network |
| ShopiProducts | Website for unique iPhone, iPad and iPod products |
| The Understatement | Men’s line of loungewear |
| Traxx | Automotive replacement products |
| Tumble | Geometric box toy for cats |
| Vortex | Airflow duffle bag |
Energy and Sustainable Lifestyle Name Solutions:
| Brand Name | Client/Description |
|---|---|
| Acterra | Environmental action organization |
| SVP Meter Connect | Smart meter services for Silicon Valley Power |
B2B Naming Solutions:
| Brand Name | Client/Description |
|---|---|
| Finepoints | Editing and proofreading services |
| Semprio | Website for office manager training |
| ShowAce | Tradeshow logistical services |
Non-Profit Naming Solutions:
| Brand Name | Client/Description |
|---|---|
| Giving Back | Legal services for low-income |
| Kid’s Connection | Child counseling programs |
| Mow Wow | Humane education organization |
Naming Architecture:
Naming Portfolio:
| Some companies have dozens of product names, which can create a brand management nightmare. A naming architecture organizes your product names in a meaningful way and sets guidelines for naming future products. Naming architectures help you keep track of names, provide a platform for your brand strategy and marketing communications, and helps you to manage your brand names strategically rather than haphazardly. |
Content Guard (Xerox spinoff):DRM products FastParts.com – Online Electronic Exchange: ComponentConnect Acenza: FileNET eBusiness and Management Software Acenza for Insurance Ontos – eBusiness Software Product and Division: ObjectSpark Celarix – Shipping Service Solutions: Celarix Connexio Kinetic Concepts – Medical therapies and Equipment: VAC Freedom AMD – Semiconductor and Chip Manufacturer Opteron |
Taglines and Slogans:
| Brand Name | Tagline/Slogan |
|---|---|
| Acenza | Linking People, Process and Content |
| Acterra | Action for a Sustainable Environment |
| Brightspire | Enabling Collaborative Commerce |
| Chiaro Networks | Illuminating High-End Routing |
| Counterpane | Making the Network Safe for eBusiness |
| East Palo Alto Charter School | Learning in Motion |
| Elpida (Hitachi-NEC) | The Power of Focus |
| Eurekus | Accelerating Your Products to Customers |
| HP Education | Because We Never Stop Learning |
| KFOX | The Classic Rock Experience |
| Kidango | Education Children. Inspiring Our Future |
| Lumenare’ | Enlightening Networks |
| Navante | The Smart Solution |
| Packet8 | Communication for the Broadband Generation |
| Proliant (HEFCU) | Financial Solutions for Life |
| San Jose CVB | Innovation Starts Here |
| Tapstone | On the Pulse of Change |
