PACKAGING
MERCHANDISING
CHANNEL MARKETING

The retail experience triggers the consumer’s brain in interesting ways. The logical left side judges, evaluates and compares, while the creative right side considers expression and personality. New studies reveal that during shopping yet another part of the brain is stimulated - the pleasure center is simultaneously engaged delivering good feelings, hence the term “shopping therapy”.

Cintara’s approach to merchandising aims to educate the consumer and excite them to buy your product.

Packaging — When it comes to making an impact at retail, packaging plays a primary role. Effective packaging combines personality and image with information. Cintara’s packaging can help your product can stand out on the shelf.

Merchandising — Cintara creates eye-catching and informational POS displays and materials designed to move product. We know the ins-and-outs of fabrication and logistics for most major retailers nationwide.

Channel Marketing — Creating excitement in your sales channel is an important facet of today’s retail strategy. The more educated and incentivized your RSAs and resellers are about your product, the better they sell. Cintara designs channel marketing kits and materials that make them part of your team.