NAMING

Company Names
Naming your organization is one of the most important decisions you can make. A customer’s first interaction with a company is through the gateway of its name. It is the most basic facet and subsequently, your most important branding tool. Cintara provide careful analysis and evaluation of your marketplace, and how your new company name can best meet your business objectives. Current company positioning plays a valuable role in understanding how the company currently views itself, and just how that view is changing as a result of the new name and future goals.

Product Names
Like a company name, a product or service clearly represents your organization to the user. Product names often have the added challenge of developing their own distinct brand image under the larger company brand. In some cases, a brand architecture is in use or may be required to provide structure to a family of products. In other cases, a product may need positioning strength from another product or the company. Each product naming strategy should be evaluated and considered carefully based on business objectives and existing strategy.

Taglines & Slogans
Cintara specializes in crafting and tailoring taglines or slogans to enhance a company’s positioning, target market, and corporate goals. Taglines and slogans can serve a valuable branding need, and are often used to support issues like:
• Quickly explain what a company or product does
• Anchor a new advertising or marketing scheme
• Provide a targeted message for a specific vertical market
• Signal a transition in the company’s direction

Cintara’s skilled branding specialists, writers and linguists come together to provide memorable and meaningful taglines that communicate the power of your mission and message.

Brand Architectures
Cintara’s experience with diverse and complex corporate brands and product lines can provide valuable guidance with brand architectures. Brand architectures can be confusing, and when a company has many varying divisions, product and service lines, target audiences, etc., defining a clear naming structure is extremely beneficial. Cintara can help customers develop a framework or revitalize an existing architecture.

Name Audits
Knowing how your company or product name is perceived in the marketplace is a valuable insight. Cintara has experience conducting market studies and works with customers to analyze and advise them on name perception, name equity, and brand recognition issues. Additional linguistics can also be incorporated to identify issues in specific languages.

Our naming solutions represent a multi-industry portfolio. We consistently provide effective and memorable naming solutions for our clients. Take a look at the powerful, lasting brands we have created for firms in the U.S. and around the globe.