Amtrak NorCal Corridor Proposal

Amtrak was competing for a major contract with the Northern California corridor service.  They asked Cintara to help them develop a proposal the would blow the competition away. The end result was an impressive document that contained all the nuts of bolts of their detailed proposal requests, combined with a compelling brand story of Amtrak.  The proposal was laced with stunning photography taken on the NorCal routes to provide the visual perspective of their capabilities.  It worked — Amtrak won a $500MM contract.