Project Name:
Adobe Reseller Program
Situation & Solution
Adobe asked Cintara to develop an eye-catching, well-organized, easy-to-use set of reseller and merchandising tools to help educate their worldwide channel. We started by speaking with several of their top channel partners to get some front-line insights on what tools they wanted and what tools served their needs best. The end result was not only effective, but saved Adobe marketing dollars on unwanted tools.