Actuate Print Ad Campaign

Actuate wanted to deliver new leads into the sales cycle for their business intelligence tools and services. They wanted to target and build knowledge among C-level executives, and target IT and mid-management for specific solutions. Cintara designed an ad campaign targeted to C-level executives addressing key issues. Even more targeted direct mail advertising was designed for the mid-management who were in the trenches and needed solutions now. “Reporting in Record Time” targeted IT and offered quick-turn service as a way to “test drive”, and solved short-term pressure of IT, data and analysis managers who needed help fast. The result–9% increase in leads from direct mail, 12% increase in leads from email, strengthened awareness among executives.