Project Name:
Agilent HR, Standards of Business Conduct Brochure
Situation & Solution
Agilent needed a brochure to effectively communicates the values, integrity, behavioral guidelines, and proper business etiquette to be followed by all Agilent employees and contractors worldwide. Cintara designed a well-organized, concise brochure that conveyed pertinent information for use in diverse countries. We incorporated the look and feel of the corporate image in a fresh way, and used photos with a mix of gender and ethnic origins to instill a sense of pride, and convey the international scope of the company. Cintara managed the translation of the brochure into 14 languages and coordinated with international teams to ensure that the tone and messages would be accurate and appropriate.